What’s Digital Marketing
Digital marketing is the process of promoting brands, products, or services using digital platforms such as websites, social media, search engines, email, and online advertisements to reach and engage customers.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is very wide because businesses today use online platforms to reach customers, promote brands, and increase sales. It offers career opportunities in many fields such as SEO, social media marketing, content creation, Google Ads, email marketing, web designing, and video marketing. Digital marketing is used in almost every industry including real estate, fashion, healthcare, education, tourism, and e-commerce, making it one of the fastest-growing career fields in the world.
TECHNIQUES OF DIGITAL MARKETING
Digital marketing techniques include SEO, social media marketing, content marketing, email marketing, PPC advertising, influencer marketing, and video marketing, which help businesses reach and engage their target audience online.
1.Search Engine Optimization (SEO)
There are two types of SEO –